Welcome Axa Liauw, UX Designer

Please join us in welcoming Axa Liauw to the UCLA Library as website UX Designer at DIIT. She is currently working remotely and can be reached by email.

We asked Axa a few questions about herself and her professional aspirations.  Axa Liauw headshot in front of greenery

What are your goals for this year as our new UX Designer?

As the new User Experience (UX) Designer, I would like to ensure that our digital products are inclusive and accessible. By partnering with stakeholders and engaging with patrons to ensure that needs are heard and addressed, I intend to thoughtfully identify and resolve friction points in our digital products through research, synthesis, design and testing—the entire UX lifecycle. Working with other members of the UX team, I aim to design with our audience’s needs at the forefront of my mind, continuously asking whether patrons are seamlessly getting what they need.

How has your prior experience prepared you for this role at the UCLA Library?

Before joining the UCLA community, I worked at Princeton University Library, where I collaborated with various members of the university to enhance library services as a web developer, accessibility specialist and user experience designer. During my time there, I earned a Certified Professional in Web Accessibility (CPWA) certification through the International Association of Accessibility Professionals, representing foundational and technical knowledge about the Web Content Accessibility Guidelines (WCAG). 

I have also instructed graduate-level courses about information architecture and web development at Rutgers University’s School of Communication and Information and Wayne State University’s School of Information Sciences.

I’ve learned that success happens through shared expectations, open-mindedness, curiosity and continuous learning with colleagues in my decade-long career in academic libraries. I plan to use the same approach here at the UCLA Library.

What projects will you be tackling first? 

The redesign of the UCLA Library and the UCLA Film and Television Archive websites are projects I will be tackling. I will also work to refine the user experience of the new UC Search system and the UCLA Digital Library. 

These projects will involve getting in step with various stakeholders, the Software Development team and the UX team. We’ll do user research, extend our design system, create prototypes and test usability. Along the way, I will work on other digital products with my teammates.   

What are you currently reading/watching/listening to? and/or What do you like to do outside of work?

I enjoy spending time with my family, tending our balcony garden, delighting in the flavors of the world within the confines of our metropolis and learning about the world through the eyes of little children. 

With twin 4-year-olds at home, I have limited time to consume media. Minor Feelings: An Asian American Reckoning by Cathy Park Hong was the last book I read. And, the previous watching/listening experience was a music video: Marrow by ANONHI, which stars Lorraine O’Grady, whose retrospective at the Center for Feminist Art in the Brooklyn Museum was marvelous.

What is your preferred name and what are your preferred pronouns? 

Axa/she/they/dia. In Bahasa Indonesia, my first language, everyone is referred to with the inclusive “dia.”


We are delighted to have Axa at the UCLA Library.  You can contact her at aliauw@library.ucla.edu