Long Day’s Journey into Disaster: The Imagery and Marketing of Opioids for Pain Relief in 20th-21st Century America

Friday, Dec 2, 2016 - 1:30pm to 3:00pm

10 June 2016 (Friday), 1:30 p.m.  

Image of Marcia MeldrumMarcia L. Meldrum (Adjunct Associate Professor of Medical History, UCLA Professor of Medical History, UCLA Department of Psychiatry & Biobehavioral Sciences)

Our first program of the academic year, on Friday, 2 December 2016 at 1:30 pm, will be a presentation by Marcia L. Meldrum (Adjunct Associate Professor of Medical History, UCLA Department of Psychiatry & Biobehavioral Sciences) on “Long Day’s Journey into Disaster: The Imagery and Marketing of Opioids for Pain Relief in 20th-21st Century America”:  

In the 1990s, pain management specialists championed chronic opioid therapy, following a long era of “opiophobia” and undermedication of pain patients in the U.S.  Exploitation of this medical movement by Purdue Pharma and other drug marketers had led by the late 2000s to an alarming increase in heroin use, overdoses and deaths across the country, transcending class and ethnic lines.  This talk explores the history behind this crisis and the cultural and economic forces that have complicated the medical use of opioid analgesics in America.

Lunch salads will be available for attendees who confirm before noon on Monday, November 28th, when we place the catering order. (Please be advised that we require reservations because of university policy; we must submit a list of confirmed attendees when placing our catering order.)

Seating is limited; reservations are REQUIRED. Please RSVP to reserve if you plan on attending. There may not be seating available for drop-ins on the day of the forum.

 

Reservations may be made by contacting History & Special Collections for the Sciences (voice: 310.825.6940; email: speccoll-medsci@library.ucla.edu).

This UCLA History of Medicine and Medical Humanities Research Forum (this is the 38th meeting of the series) is made possible by the History & Social Studies of Medicine Program, David Geffen School of Medicine at UCLA; and by History & Special Collections for the Sciences, UCLA Library Special Collections.