2013 = 1889
Need a pocket-, wallet-, desk-, or fridge-calendar for 2013? Download and print our Hoyt’s German Cologne & Rubifoam advertising trade card for 1889, which matches the coming year day-for-day. History & Special Collections for the Sciences has a small but growing Collection of medical and scientific calendars (Biomed Ms. Coll. no. 511). Many, like this one, carry a scrapbook-worthy image along with details about a health product of service and perhaps even a testimonial or two. E.W. Hoyt’s Rubifoam was a liquid dentifrice for cleaning and polishing teeth. It was sold in small, elegant glass bottles, much like the manufacturer’s colognes. Freely-distributed trade cards – a little larger than baseball cards – helped establish brand-identification and consumer loyalty. Hoyt’s cards carried an added bonus—a drop or two of the actual cologne (which has long since evaporated, but would not digitize well for this blog posting anyway). For a well-illustrated history of the company and its products, see Cliff and Linda Hoyt’s This Card Perfumed with “Hoyt’s German Cologne”. Click on the images below for printable reproductions of the 1889 Hoyt calendar:
Come to think of it, 1895 = 2013 as well, so we also offer:
And, coming soon, the pièce de résistance – Antikamnia’s 1907 calendar (because 1907 = 2013, too), not to be missed! Russell Johnson History & Special Collections for the Sciences UCLA Library Special Collections
Holiday Gift Ideas from Library Special Collections
Are you looking for the perfect gift for that special someone? Take a look at these ideas from our Collection of Los Angeles Concert Programs, which is currently in process.
For the lady who absolutely must have the freshest ostrich feathers in her boa, try the Ostrich Feather Store or Cawston's City Store!
From volume V, February 1908 no. 11-12
From volume 9, November 1911, no. 3
For a special dinner after the concert, head over to Hotel Alexandria's for an extravagant meal accompanied by the Hawaiian Quintette.
From volume V, February 1908 no. 11-12
For your loved one who wants to hear live music, but just can't manage to leave the house, try Miss Mildred McGeorge's Music for "Shut-ins."
From volume XIX, November 1921 no. 3-4
Want to serenade your sweetie, but can't play an instrument? Try a few lessons at the California School of Artistic Whistling!
From volume 9, November 1911, no. 3
If you still haven't found the perfect gift, consult the Wm. H. Hoegee Co. Inc. catalog for the perfect gift!
From volume 10, October 1912, no. 3
And if you've over-indulged on candy canes, perhaps you'll be needing a referral to a good dentist.
From volume V, February 1908 no. 11-12
All of these advertisements can be found in The Philharmonic Review, a Los Angeles publication described as "A Monthly Magazine Devoted to Musical Subjects." By Peggy Alexander Performing Arts Special Collections
GIANTmicrobes at the Biomedical Library
History & Special Collections for the Sciences has purchased each new release of GIANTmicrobes® since 2004 and recently passed the century mark. 108 “plush stuffed-animal microbes [realia]” currently are on display in a case in the lobby of the Biomedical Library. GIANTmicrobes are made to look like bacteria, blood cells, viruses, and other microbes and critters magnified up to a million times, but in plush fabric with added eyes. Each toy is accompanied by explanatory text on a hangtag card with a color illustration of the actual microbe on which the toy is based. The Library uses GIANTmicrobes in exhibits and classes alongside rare books and manuscripts on related subjects, from bed bugs to cholera to typhoid fever. We are one of a very few libraries which are cataloging and preserving the educational toys for future generations, so that in 50 or 100 years researchers and visitors may come across a rack of carefully-stored “plush stuffed-animal microbes” and wonder, “what the heck are …” (Image from <http://www.giantmicrobes.com> is reproduced with permission of the company.) Russell Johnson History & Special Collections for the Sciences UCLA Library Special Collections
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