[{"data":1,"prerenderedAt":175},["ShallowReactive",2],{"news/preserving-the-past-investing-in-the-future":3},{"entry":4},{"postDate":5,"id":6,"slug":7,"uri":8,"sectionHandle":9,"title":10,"text":11,"externalResourceUrl":12,"dateCreated":13,"heroImage":14,"category":27,"contributors":32,"locations":39,"associatedStaffMember":40,"blocks":41,"articleCategory":27},"2026-05-04T09:30:00-07:00","10285862","preserving-the-past-investing-in-the-future","about/news/preserving-the-past-investing-in-the-future","article","Preserving the past, investing in the future","\u003Cp>Alexandra Seros’s philanthropy supports the UCLA Film &amp; Television Archive by preserving moving image history, expanding access, and preparing students to lead the future of media and archiving\u003C/p>",null,"2026-04-28T18:04:36-07:00",[15],{"id":16,"image":17},"10289242",[18],{"id":19,"src":20,"height":21,"width":22,"srcset":23,"alt":24,"focalPoint":25},"10289241","https://static.library.ucla.edu/craftassetsprod/images/_fullscreen/Seros.JPG",1706,2560,"https://static.library.ucla.edu/craftassetsprod/images/_375xAUTO_crop_center-center_none/Seros.JPG 375w, https://static.library.ucla.edu/craftassetsprod/images/_960xAUTO_crop_center-center_none/Seros.JPG 960w, https://static.library.ucla.edu/craftassetsprod/images/_1280xAUTO_crop_center-center_none/Seros.JPG 1280w, https://static.library.ucla.edu/craftassetsprod/images/_1920xAUTO_crop_center-center_none/Seros.JPG 1920w, https://static.library.ucla.edu/craftassetsprod/images/_2560xAUTO_crop_center-center_none/Seros.JPG 2560w","Alexandra Seros at Billy Wilder Theater in front of event banner.",[26,26],0.5,[28],{"id":29,"title":30,"uri":31},"34269","People","article-categories/people",[33],{"byline":34,"staffMember":35},"Written by",[36],{"title":37,"to":38},"Amy Egan","amy-egan",[],[],[42,46,50],{"id":43,"typeHandle":44,"richText":45,"sectionTitle":12},"10289429","richText","\u003Cp>Alexandra Seros understands that the moving image history entrusted to the UCLA Film &amp; Television Archive is fragile, irreplaceable and essential to our collective memory. For her, the countless challenges of preserving this cultural heritage are less obstacles than invitations to give, solve problems and invest in the next generation.\u003C/p>\n\u003Cp>A screenwriter, author, philanthropist, double UCLA alumna and member of FTVA’s Board of Advisors, Seros has underwritten film preservation and restoration, an enduring Archive priority, while also addressing needs as they arise. Her recent Archival Projection Continuity Fund, for example, ensured a retiring projectionist passed on his increasingly rare expertise in screening nitrate and safety film, benefiting the Archive’s\u003Cbr />beloved public programming.\u003C/p>\n\u003Cp>Seros and her late husband Walter Ullua have a long and impactful philanthropic history across UCLA and beyond and have supported the Archive for decades. “We have always believed in the understanding and efficacy of visual history to contextualize our diverse pasts,” she said.\u003C/p>\n\u003Cp>She also knows the Archive’s value from personal experience. Returning to UCLA to complete her PhD, Seros immersed herself in UCLA Library Special Collections and the Archive Research and Study Center while completing her dissertation. That research became the book Ida Lupino: Forgotten Auteur, which she celebrated last year at the Billy Wilder Theater at the Hammer Museum with a book signing and Q&amp;A in advance of the Archive’s screening of Lupino films she helped preserve.\u003C/p>\n\u003Cp>Head of the Archive Research and Study Center Maya Montañez Smukler says her lasting impact on the Archive stems from her unique perspective as a donor, distinguished professional and recent graduate.\u003C/p>\n\u003Cp>“Her invaluable support for the Film &amp; Television Archive and Library Special Collections comes from understanding the value of studentled research, the necessity of making our materials accessible and\u003Cbr />supporting staff in the work we do.”\u003C/p>\n\u003Cp>Seros’s recent gifts to UCLA, including funding a coordinator to expand research and access to the Archive, and providing state of- the-art camera equipment to the UCLA School of Theater, Film and Television, reflect her greatest priority: ensuring students are “prepared, technically and creatively, to become the next generation of leaders in media.” The coordinator role puts that vision into action, connecting scholars with Archive resources, weaving moving image history through UCLA curriculum, and nurturing future archivists and curators through fellowships and hands-on training.\u003C/p>",{"id":47,"typeHandle":44,"richText":48,"sectionTitle":49},"10300292","\u003Cp>Help preserve moving image history and prepare future storytellers. Give to \u003Ca href=\"https://giving.ucla.edu/Standard/NetDonate.aspx?SiteNum=463&amp;code=M-54743\" target=\"_blank\" rel=\"noreferrer noopener\">UCLA Library\u003C/a> to support film preservation, access and student-centered research at the UCLA Film &amp; Television Archive.\u003C/p>","Support UCLA Library",{"id":51,"typeHandle":52,"sectionTitle":53,"sectionSummary":12,"cardWithImage":54},"10360514","cardWithImage","Related Content",[55,80,106,129,152],{"id":56,"typeHandle":57,"contentLink":58},"10360515","internalContent",[59],{"id":60,"contentType":9,"to":61,"title":62,"text":63,"articleCategory":64,"articleByline2":67,"associatedLocations":68,"heroImage":69},"10285859","about/news/letter-from-the-university-librarian-spring-2026","Letter from the university librarian — spring 2026","\u003Cp>Quarterly message from Athena N. Jackson, Norman and Armena Powell University Librarian\u003C/p>",[65],{"title":66},"Announcement","2026-05-04T08:00:00-07:00",[],[70],{"id":71,"image":72},"10286868",[73],{"id":74,"src":75,"height":76,"width":22,"srcset":77,"alt":78,"focalPoint":79},"10286867","https://static.library.ucla.edu/craftassetsprod/images/_fullscreen/IMG_3528.jpeg",1920,"https://static.library.ucla.edu/craftassetsprod/images/_375xAUTO_crop_center-center_none/IMG_3528.jpeg 375w, https://static.library.ucla.edu/craftassetsprod/images/_960xAUTO_crop_center-center_none/IMG_3528.jpeg 960w, https://static.library.ucla.edu/craftassetsprod/images/_1280xAUTO_crop_center-center_none/IMG_3528.jpeg 1280w, https://static.library.ucla.edu/craftassetsprod/images/_1920xAUTO_crop_center-center_none/IMG_3528.jpeg 1920w, https://static.library.ucla.edu/craftassetsprod/images/_2560xAUTO_crop_center-center_none/IMG_3528.jpeg 2560w","Photo of Harry Lederman, Sandy Gooch, and University Librarian, Athena N. Jackson inside UCLA Library Special Collections.",[26,26],{"id":81,"typeHandle":57,"contentLink":82},"10360516",[83],{"id":84,"contentType":9,"to":85,"title":86,"text":87,"articleCategory":88,"articleByline2":91,"associatedLocations":92,"heroImage":93},"10285860","about/news/a-lasting-legacy-the-return-of-the-bonnie-cashin-lecture-series","A lasting legacy: The return of the Bonnie Cashin Lecture Series","\u003Cp>UCLA Library Special Collections celebrated designer Bonnie Cashin with a week of workshops, student fashion displays and a public lecture highlighting her lasting influence on American style\u003C/p>",[89],{"title":90},"Collections","2026-05-04T08:30:00-07:00",[],[94],{"id":95,"image":96},"10300444",[97],{"id":98,"src":99,"height":100,"width":22,"srcset":101,"alt":102,"focalPoint":103},"10300443","https://static.library.ucla.edu/craftassetsprod/images/_fullscreen/20260303_UCLALibrary_UnravelUCLAFashionExhibition_BonnieCashinLectureSeries_0400.jpg",1707,"https://static.library.ucla.edu/craftassetsprod/images/_375xAUTO_crop_center-center_none/20260303_UCLALibrary_UnravelUCLAFashionExhibition_BonnieCashinLectureSeries_0400.jpg 375w, https://static.library.ucla.edu/craftassetsprod/images/_960xAUTO_crop_center-center_none/20260303_UCLALibrary_UnravelUCLAFashionExhibition_BonnieCashinLectureSeries_0400.jpg 960w, https://static.library.ucla.edu/craftassetsprod/images/_1280xAUTO_crop_center-center_none/20260303_UCLALibrary_UnravelUCLAFashionExhibition_BonnieCashinLectureSeries_0400.jpg 1280w, https://static.library.ucla.edu/craftassetsprod/images/_1920xAUTO_crop_center-center_none/20260303_UCLALibrary_UnravelUCLAFashionExhibition_BonnieCashinLectureSeries_0400.jpg 1920w, https://static.library.ucla.edu/craftassetsprod/images/_2560xAUTO_crop_center-center_none/20260303_UCLALibrary_UnravelUCLAFashionExhibition_BonnieCashinLectureSeries_0400.jpg 2560w","Undergraduate Soel Solis shares his Cashin-inspired design “Mariposa de Barrio” with Huber.",[104,105],0.5033,0.3008,{"id":107,"typeHandle":57,"contentLink":108},"10360517",[109],{"id":110,"contentType":9,"to":111,"title":112,"text":113,"articleCategory":114,"articleByline2":116,"associatedLocations":117,"heroImage":118},"10285861","about/news/vast-collection-of-landmark-legal-history","Vast collection of landmark legal history","\u003Cp>The Center for Law in the Public Interest has donated its historic legal archives to UCLA Library Special Collections, preserving landmark civil rights and environmental cases for future research.\u003C/p>",[115],{"title":90},"2026-05-04T09:00:00-07:00",[],[119],{"id":120,"image":121},"10288883",[122],{"id":123,"src":124,"height":125,"width":22,"srcset":126,"alt":127,"focalPoint":128},"10288882","https://static.library.ucla.edu/craftassetsprod/images/_fullscreen/1974-clipi-staff-photo-enhanced.jpg",1938,"https://static.library.ucla.edu/craftassetsprod/images/_375xAUTO_crop_center-center_none/1974-clipi-staff-photo-enhanced.jpg 375w, https://static.library.ucla.edu/craftassetsprod/images/_960xAUTO_crop_center-center_none/1974-clipi-staff-photo-enhanced.jpg 960w, https://static.library.ucla.edu/craftassetsprod/images/_1280xAUTO_crop_center-center_none/1974-clipi-staff-photo-enhanced.jpg 1280w, https://static.library.ucla.edu/craftassetsprod/images/_1920xAUTO_crop_center-center_none/1974-clipi-staff-photo-enhanced.jpg 1920w, https://static.library.ucla.edu/craftassetsprod/images/_2560xAUTO_crop_center-center_none/1974-clipi-staff-photo-enhanced.jpg 2560w","Circe 1974, young lawyers sit and stand around a table inside a library.",[26,26],{"id":130,"typeHandle":57,"contentLink":131},"10360518",[132],{"id":133,"contentType":9,"to":134,"title":135,"text":136,"articleCategory":137,"articleByline2":139,"associatedLocations":140,"heroImage":141},"10285863","about/news/for-ucla-students-library-work-becomes-a-launchpad","For UCLA students, library work becomes a launchpad","\u003Cp>UCLA Library student employees played a key role in redesigning the Film &amp; Television Archive website, gaining hands‑on UX experience that shaped their careers while strengthening Library services\u003C/p>",[138],{"title":30},"2026-05-04T10:00:00-07:00",[],[142],{"id":143,"image":144},"10289821",[145],{"id":146,"src":147,"height":148,"width":22,"srcset":149,"alt":150,"focalPoint":151},"10289820","https://static.library.ucla.edu/craftassetsprod/images/_fullscreen/ftva-main-user-flow-student-designers.jpg",641,"https://static.library.ucla.edu/craftassetsprod/images/_375xAUTO_crop_center-center_none/ftva-main-user-flow-student-designers.jpg 375w, https://static.library.ucla.edu/craftassetsprod/images/_960xAUTO_crop_center-center_none/ftva-main-user-flow-student-designers.jpg 960w, https://static.library.ucla.edu/craftassetsprod/images/_1280xAUTO_crop_center-center_none/ftva-main-user-flow-student-designers.jpg 1280w, https://static.library.ucla.edu/craftassetsprod/images/_1920xAUTO_crop_center-center_none/ftva-main-user-flow-student-designers.jpg 1920w, https://static.library.ucla.edu/craftassetsprod/images/_2560xAUTO_crop_center-center_none/ftva-main-user-flow-student-designers.jpg 2560w","Photo of design prototypes for the cinema.ucla.edu website.",[26,26],{"id":153,"typeHandle":57,"contentLink":154},"10360519",[155],{"id":156,"contentType":9,"to":157,"title":158,"text":159,"articleCategory":160,"articleByline2":163,"associatedLocations":164,"heroImage":165},"10285864","about/news/library-resources-expand-access-and-affordability","Library resources expand access and affordability","\u003Cp>UCLA Library removes textbook cost barriers by embedding free e‑books, articles, and media directly in Bruin Learn, giving students equitable, immediate access to course readings\u003C/p>",[161],{"title":162},"Teaching and Learning","2026-05-04T10:30:00-07:00",[],[166],{"id":167,"image":168},"10288680",[169],{"id":170,"src":171,"height":100,"width":22,"srcset":172,"alt":173,"focalPoint":174},"10288679","https://static.library.ucla.edu/craftassetsprod/images/_fullscreen/Affordable_Course_2504162025_04_17_UCLA_Library_postprocessed245.jpg","https://static.library.ucla.edu/craftassetsprod/images/_375xAUTO_crop_center-center_none/Affordable_Course_2504162025_04_17_UCLA_Library_postprocessed245.jpg 375w, https://static.library.ucla.edu/craftassetsprod/images/_960xAUTO_crop_center-center_none/Affordable_Course_2504162025_04_17_UCLA_Library_postprocessed245.jpg 960w, https://static.library.ucla.edu/craftassetsprod/images/_1280xAUTO_crop_center-center_none/Affordable_Course_2504162025_04_17_UCLA_Library_postprocessed245.jpg 1280w, https://static.library.ucla.edu/craftassetsprod/images/_1920xAUTO_crop_center-center_none/Affordable_Course_2504162025_04_17_UCLA_Library_postprocessed245.jpg 1920w, https://static.library.ucla.edu/craftassetsprod/images/_2560xAUTO_crop_center-center_none/Affordable_Course_2504162025_04_17_UCLA_Library_postprocessed245.jpg 2560w","Student working on laptop at Science and Engineering Library",[26,26],1778271680495]