1	Strategies for Locating Information Art of Engineering Endeavors/ Engr. 195 10/2003 Sharon Shafer sshafer@library.ucla.edu
2	Introduction Developing an efficient search strategy Sample Product Research Project ORION2 & MELVYL CDL Abstract & Indexes Lexis Nexis, ABI Inform, INSPEC, CC… Patents , Standards, Vendor Catalogs
3	Acquaint Yourself with the Topic Internet - Google search Gather vocabulary / lingo Identify companies & key people Explore the market / consumers Sometimes an overview article from a newspaper or an encyclopedia is useful
4	Sample Product Concept Magnetic “Barbie” House Magnetic Mansion for a Fashion Doll
5	Brainstorming with Group Vocabulary Fashion Doll Action Doll Fashion Doll House Playhouse TinkerToys Lincoln Logs Errector Set girders walls Learning Toys Gender Childrens crafts marketing Toy industry Corporate profiles Chief executive officers Turnaround management Market strategy Key Concepts Technical Info-Engineering Paint with metallic properties magnets - adhesives –laminating –structural design The product itself Business Info Child Safety – laws & regulations Businesses Mattel Inc. Fisher-Price Vendors/Suppliers/Distributors Customers Parents Children Marketing Strategies Statistics - census Societies & Professional Associations Toy Industry Association, Inc. (TIA™) American Toy Institute, Inc. (ATI)
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