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A&M Records Collection |
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The Tijuana BrassThe Tijuana Brass began as a group of studio musicians and did not initially perform live. That changed after Gil Friesen joined A&M in 1964 as the company's general manager (and second employee, after accounts manager Jolene Burton). Their first performance was as the opening act for Dave Brubeck at the Santa Monica Civic Auditorium.  A publicity photo of the Tijuana Brass: Herb Alpert, Nick Ceroli, Bob Edmondson, Tonni Kalash, Lou Pagani, John Pisano, and Pat Senatore |
 "The Lonely Bull" album, released in December 1962 In 1987 Herb Alpert described the genesis of the band’s name and the title of their first hit single to Stephen Holden for his "Pop Life" column in The New York Times: The idea behind the song, which was composed by a writer named Sol Lake, was to capture the feeling Jerry [Moss] and I both had while watching the same bullfight in Tijuana. Jerry thought up the name Tijuana Brass. It was just a name without a concept. In fact, it didn’t occur to me to make more records that sounded like that until people who heard “The Lonely Bull” assume that the Tijuana Brass was a quasi-mariachi band. The group's first tour was to New York and the East Coast in Fall 1965. More tours, both national and international, quickly followed.  Program for New Zealand tour
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